Thursday, 17 May 2012

Red or Dead

So, it's that time of year again where i realise I have neglected my blog and must now rush to put all my lovely bits n bobs on display. This post will be a compilation of the Red or Dead branding project we did. Essentially the design label/ camden high st store Red or Dead sent a circular around several universities asking animation students to help create some advertisements between 30-60 secondsin length, selling their products by relating them to an old fable called 'The Enchanted Horse'. So essentially they were after a bit of free branding design. I signed up to a project early on when they gave their pitches as a post production animator. However there was some confusion as to which group I was in for several weeks (and the distraction of dissertation research). But I eventually found my group just as they were approaching a time when they wanted some post production. They asked me to get some key shots of a bike wheel that they needed to put in, nicely green screened. My initial attempts went well However it seemed that this project was not going to get finished on time (I'm honestly unsure as to what they were up to before I showed up besides knocking up a rough animatic and some character designs) and unfortunately the leader of our group decided to abandon ship and axe the whole project, so without much of a hoo ha heres the stuff I did while briefly working with this group. Here are some very dodgy gs removals I was working on. I was given some low rez jpegs, which i requested to re-shoot, unfortunately by then the project had been cancelled. as you can see- horrible.... Here, I was asked to create an effect of a constantly moving coat covered in a map image supplied by RoD Shame this never made it, i thought it worked quite well.... All was not completely lost however, as our group dissolved I looked around and found another group who were scrambling to get their stuff finished on time and gleefully threw a shot at me to work on. Their project was far more structured, if a lot more ambitious, trying to portray a manic episode. their pre-production work can be found here They asked me to do yet another rotoscope/ colour keying job involving a bicyle (hey, stick to what you know right?) Fortunately the footage they gave me was a bit better quality than the last image sequance id gotten. here's a straight key here I tinker with making the wheels look right Here i used a roto bruch first then did both a keylight and some colour correction, (the harsh edge would be taken out later) And there you go, Bit of a shambles this project, once again caused by the people in charge being too nice to order people about. But at least I got my name on a couple of projects...

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